Colors : The Art of Data Visualization

Colors : The Art of Data Visualization

April 25, 2019 DATAcated Challenge 0

Colors defines the aesthetic orientation of a data visualization. Colors attract the audience and inspire them to see the content. In data visualization, colors play a pivotal role in conveying the presentation.

There are multiple benefits of using the colors. They can crunch down the complex stories into easily understandable versions. The bright and light colors when used distinctly makes the story facile to grasp for the non technical stalkholders and to make data-driven decisions.

Colors provide the feel and look to the user. The cosmetics when applied in the right proportion communicate the output in an efficient manner. Also, to keep in mind colors should not be contrasting. For instance, Red color potrays the intensity of the data or KPI. Blue color conveys the calmness and the metrics indicates normalcy. Green color points out that everything is going good. Thus, they elucidate different points.

Picking the same color for a particular variable throughout the report or dashboard is very important. The idea of a good data visualization is not to make it flamboyant but to make it insightful and to make it in simple terms. Also, using the right color for the values is indispensable. Dark colors can intensify the higer values whereas light colors corresponds to the lower values.

Data should be visualized in such a way that people with color blindness are able to differentiate between them. One important thing is to utilize the concept of color map. The stalkholders should not be confounded with the likewise colors in the visuals.

By: Cassin Thangam Edwin


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