Customer Behavior and Persona Design

Customer Behavior and Persona Design

October 26, 2019 DATAcated Challenge 0

Imagine… All that we need is just to imagine and think. Once we become able to think, we can search for a solution.

Usually Data Scientists are the ones which can create the best formulas and graphs using different tools… from Python, R to Tableau or even SAS. But should we keep doing this? Is what the market is looking for when someone hire a Data Scientist?

What IF: the Data Scientist become the one who provide solutions that normal humans can process and understand! Such as deliver solutions for Persona Design or even provide a Behavior Analysis and Analytics based on Customer Insights.

The Man or Woman to go when Business requires a deep understanding of the business status and that would be the day where data scientists will become the Solution Architects (how they did it… who cares!!!)

I am a Researcher and you can also call me Data Scientist. With Technology Background and currently working on the financial sector.

You can do two things: forget everything that I wrote on this post and think that I am a crazy man.

Or start abstracting and embrace yourself into an imaginary world where Data Scientist will power the world with Storytelling, Culture Frameworks or Even Behavioral Economics.

With a multi-disciplinary vision… we will create value.

Thanks in advance

Camilo Amarcy

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