Tag: sales

Step Aside Sales and Marketing

Here comes Data Analytics and Insights! Historically, differentiation as a business strategy has focused on product and market development. Data and analytics have been mere support functions. In the age of digital disruption however, executing a successful data strategy can be a competitive advantage on its own — and that is extremely exciting. With the…
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January 29, 2019 0

NFL + Pizza + Data Science

A national pizza chain always runs sales during NFL playoff games.  The sales are presented in the form of discounts, i.e. 20, 30, 40 % off or free items. The CEO has challenged the CIO and IT team to find out if the sales are really working to increase the amount of goods sold, OR…
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January 14, 2019 0