Running DATAcated Substack

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Towards the end of 2022, I decided to start a Substack page where I periodically write about the processes, activities, tools, decisions, and all other aspects of running my company - DATAcated. If you'd like to subscribe, just use this link. As of today I have over 100 posts - here is a listing of the existing content.

• The motivation behind 'Running DATAcated': Sharing the inspiration and backstory for how the idea for Running DATAcated was born
• 2023 DATAcated Trends Report: 30 data leaders come together to share their insights
• Say it with less + Dec Plans: The power of smart brevity & a look into the plans for December
• Getting BOOKed: The process of getting exposure for ColorWise
• Marathons & Conferences: Making decisions for 2023
• Working in my sleep / with a smile: Leveraging automation to make life easier
• DATAcated Plus: Working with 15 influencers to help companies reach their audience
• DATAcated Industry Series: Planning the quarterly conferences for 2023
• Adding to Calendar: Making it easy to add your events to the calendar
• The Dream 100: Identifying your Dream 100 clients to ensure business success
• Behind the scenes of DATAcated Conferences: How did the first one come about and what happened next?
• Finishing the year STRONG: 10 days left of 2022 - let's make those days count
• Working under the influence...of books!: How the books I read this year changed my life
• 2022: A Year in Review: Looking back on a year of progress
• Deciding on the streaming platform: LinkedIn Live vs. Goldcast
• The Process of Creating a Sponsor Kit for the Industry Series: Designing the sponsor packages for the quarterly DATAcated Conference series in 2023
• Running Challenges: Planning out the runs for next year
• DATAcated Origin Story + Revenue Streams: The story of DATAcated and its multiple revenue streams
• DATAcated Metrics: Sharing the metrics on social media accounts at the end of 2022
• 2023 Running Calendar: The full list of monthly running challenges for next year
• DATAcated Industry Series - Progress: Sending out the sponsor kit + speaker outreach + audience engagement
• DATAcated Circle Engagement: Making an effort early in the year to engage the data community
• ColorWise on Amazon: Asking for reviews on Amazon
• DATAcated Show: Process Flow: A behind-the-scenes look into the virtual live show process
• Run into 2023 5K: My first official 'run' of the year
• Working on a new book...maybe!: Exploring the idea of working on a new book this year
• Write Useful Books: Includes my thought process in the decision behind the 'business literacy book'
• How to start your own media company: Step-by-step guidance for creating and managing your own media company
• ColorWise Presentation: Using a 20-30 min recorded talk to book speaking engagements + sell books
• Running is My Sunshine 10K: Recap of my 10k for the January Double Up Challenge
• Leverage lead magnets to grow your email list: Importance of email lists + lead magnet ideas
• From Tajikistan to the American Dream: My Journey to Entrepreneurship
• Growing an online community: The plan for growing the DATAcated Circle membership + engagement
• DATAcated Industry Conference Progress: Schedule of planned activities & progress report
• Half-Marathon (Running): Sharing my experience of running a half-marathon in the snow
• Industry Mascots: Conference Promo & Color Palette: Using FUN little monsters to represent each industry
• Speaker Announcement: Sharing some confirmed speakers for the Industry Series
• Growing DATAcated Circle: Increasing membership + engagement rates within the community
• Balancing Work and Life: A Day in the Life of Kate Strachnyi
• Running Schedule Update: Incorporating some changes to the monthly challenges
• Becoming a LinkedIn Learning Instructor: Behind-the-scenes and a look into my earnings
• Focusing on Healthcare Event: March 8 Virtual Conference
• Agenda, Calendars, Speaker Cards: Making progress on the DATAcated Health Conference
• Final Agenda & Change of Direction: DATAcated Health agenda is final + big updates
• DATAcated Lead Generation: Adding a new offering to the DATAcated services
• "Someone just purchased ___ for $1,497.75": An email I got this morning - Affiliate Marketing
• Finalizing DATAcated Health: Bios, script, promos, and more!
• DATAcated Circle: Accountability Groups: Helping members achieve career goals with accountability groups
• Accountability Groups Update: Progress after the first day
• Hiking Adventures: Importance of taking a break
• Automation leads to relaxation: How to use technology to free up time
• Data Driven Cooking Show: A behind-the-scenes look at the latest live show
• Upskilling - Alteryx: Learning a new skill and making the most of it
• Use LinkedIn's invite feature to grow your company page: Growing a following on LinkedIn
• Media Client List & DATAcatedX: Updating the list + new offer
• Short video clips experiment: Testing out short video content on 4 platforms
• The ONE day work week: Changing my schedule to have more free time
• Short video clip follow-up: Posting the data from the video experiment
• Creating the Alteryx Course: Working on my script for LinkedIn Learning
• Crazy fast growth on YouTube: From 18k to 45k subscribers in ONE WEEK
• Getting adventurous: Using creativity to stand out from the crowd
• Applying for the YouTube Silver Play Button: A guide to recognition and celebration for DATAcated
• Follow up on YouTube Play Button: 5 days later...
• Generative AI Video: Using crowd-sourcing for a cool video
• Getting into Twitter: DATAcated starts to TWEET
• ChatGPT Prompts - Content Marketing: Sharing some prompts that I use to help run DATAcated
• Invite your friends to read Running DATAcated
• DATAcated 12X Content Multiplier: How to 12x your content today!
• How to monetize your online influence: Get paid $$$ to post on social media
• Leaving the Medium Partner Program: Why I quit: more readers :)
• Updated DATAcated Media Kit: Sending an email to my clients for Summer / Fall 2023 contracts
• DATAcated Circle - Price Drop: to $97/year: Fostering accessibility and collaboration in the data community
• Getting on Threads: DATAcated - expanding on other social media platforms
• DATAcated Plus + LIVE: Expanding a service offering
• Behind the scenes - LinkedIn Learning: California studio recording
• 30 Day Experiment: 600 Posts: Growing the DATAcated Company Page
• 600 post - halfway there update: 50% of the challenge is done!
• DATAcated Trends Report 2024: Approach, sponsorship, metrics, and more!
• 600 Posts in 30 Days: Challenge completed
• Big Data LDN 2023: DataVengers proof-of-concept
• Working with Deep Vibe: Hiring a professional video crew
• The problem with B2B marketing: How to step out of the 'boredroom'
• How to Use NFTs for Events: I used a POAP to give out unique virtual badges
• Strumming for a Cause: Re-learning how to play guitar (after 10 years)
• Daita-Driven Newsletter: Starting a newsletter on LinkedIn
• Personal Branding for Leaders: Working on a new DATAcated service offer
• Using MidJourney for the first time: AI Generated Images
• Meet Ted, the DATAcated Owl: A fun journey into the world of data companies
• 2023 Year in Review + Revenue Breakdown: DATAcated journey throughout the year :)
• DATAcated Brandification: Making Progress
• DATAcated Brandification Trial: Selected 4 individuals
• Create Short Clips from Long Form Video Content: Automated video cutting and captioning!
• Closing down the community: Lessons learned from the DATAcated Circle journey
• 100 DATAcated Show Episodes in 2024: Making an effort to host 100 LIVE shows this year!
• QUESTION: How do you get your clients?: Answering my 'most asked' question about Running DATAcated
• Updated DATAcated Media Kit - Email: Reminding clients that we are here to help
• DATAcated Minute: Launching a tiny new fun project
• LinkedIn Learning Revenue: Sharing an update on the sales of the three courses
• Putting yourself out of business: Getting ahead of the competition by being strategic
• Self-Publish vs. Working with Publisher: My perspective on both approaches and revenue reveal!!!
• SCALE: Can your idea make $1M / month?: Brainstorming scale options for DATAcated
• Join the DATAcated Chat: A private space for us to converse and connect
• Reviewing company COSTS $$$ by category for the past few years: Let's talk about DATAcated expenses $

I plan to continue writing regularly and documenting my journey - hoping to help others along the way!